Below I’ve answered some of the questions I get asked most often.
What’s your expertise?
Consistantly conceiving original and unique visuals to be used in digital production, online advertising and digital marketing. Using sophisticated techniques and applying professional creative flair to produce artistically superior and effective products. Imprinting a unique style within brand standards, adding higher engagement to the final creative. With a background also covering the lastest in big data, programmatic delivery, social trends, campaign metrics and analytics. I am capable of producing measurable results while balancing design & technology entirely hands on.
With digital media spending out-pacing all other previous forms of content and marketing (ie: print, broadcast). Its never been more important to have a unified digital presence and creative direction
Keeping familiar with graphic design trends, utilizing vivid imagery and strong typography to communicate a clients or business’s visual style, expression, idea or concept. I design digital formats for executions such as advertisements for publication, social media, blogs, emails/eblasts, presentations, video’s and more. Graphic design is my primary core skill and solid foundation upon which all the other abilities listed below are an extension of.
Graphical elements register in the brain almost instantaneously. In a world where we are bombarded with media in many different forms, visual creative has never been more important.
Motion graphic animation has found a new home amoung digital content. It can be use to enhance video promos, presentations, video intros, animated logos, commercial advertising and personal projects. I create exceptionally effective art and creative direction styles within social media posts for highest engagement. Motion graphics has many implementations that may be the solution you’ve been looking for as this becomes more common place in almost all area’s of media. The Future is in Motion.
Motion graphic animation can add richness to almost any application and constantly increases consumer or end user engagement.
Having designed hundreds of highly engaging interactive HTML5 ad experiences. I have the knowledge required to make your next UX/UI project intuitive, easy to use and attractive with full front-end support in mulitple technologies.
It has never been more important then the present to have a user interface that allows a user to subconsciously and immediately recognise how to navigate without the need for contextual cues. Common elements are often utilized from project to project but continual optimization upon a design is key to increasing effectiveness and usability.
Ad Types including but not limited to:
Lean Ads • Flexible Ads • Interactive Ads • Rich Media • Standard • Expanding • Combo Units • Catfish • Overlay • Mobile • Wallpaper
Horizontal (Leaderboard, 2×1, 4×1, 6×1, 8×1, )
Vertical (Skyscraper, 1×2, 1×3, 1×4)
Tiles (Bigbox, 1×1, 2,1, 9×16, 10×16)
*** Support for multiple adservers ***
Whether you need a Facebook Carousel, Snapchat Filter or Instagram Canvas. I produce both custom imagery and animated videos to help increase interactions with social media posts. With experience in social media since its inception, I can effectively spread you or your companies message and help reach your campaign goals. Motion is especially the key here, to design native content utilizing any form of motion is better then static and will improve metrics all around.
Companion visuals along side social posts have been shown to have 90% better interaction rates then those without. Social video is increasingly engaging 14% better year over year and is the best method to convey both simple and complex communications over social media
Digital video post production, editing, motion-graphics, transitions, stitching, sound and video effects added or simply need to trim, reformat or convert a video to meet deliverable specifications, I am capable of producing the desired results.
Highest quality photo editing expertise. This is probably the first skill I developed during its digital infancy. Photo retouching, restoration, colour correction, clipping, cropping, web optimization and GIF/JPG/PNG creation are just a few of the skills I have mastered. I can create entirely custom images that maintain photo realisim or reflect many different photographic styles and/or genres.
What’s your work history?
Having opportunities to both freelance and work as an employee, I’ve been lucky enough to work with over 300+ brands and agencies in my career. Please visit my LinkedIn for a full history.
What’s your educational background?
I attended Loyalist college in eastern Ontario for which is recognized for superior programs in visual communications. Graduating with honors as top of my class in new media production and animation.
Why the personal branding?
The future of digital is all about personal influence branding. It’s very important in this digital age that I make my statement and assert my expertise in digital media production. Creators are the future of media and advertising, so why not brand it to differentiate myself.
When I create a unique piece of creative for a client, I want to build a report and personalize that product to meet that clients needs. Working with a freelancer like myself delivers custom results without corporate roadblocks. This allows gears to shift quickly in all directions.
Do you have employees?
No esprocreative is my sole-proprietorship. It’s my personal brand, the projected image in which I choose to sell myself, skills and services. At times however, I have utilized other independent creators both out-sourcing overflow work and through sponsors, collaborations and partnerships.
You know code?
Do you know strategy?
Yes of course, I started my career at an adserver agency. Although creative production was offered. Rich media digital adserving was the primary product so strategy was built into all the conversations internally. Even tho I wasn’t an analyst those measurements and metrics became part of my everyday language, and after being in the field with other designers, I discovered was very rare. I approach design with 15 years of digital analytics into what has worked and what hasn’t. I also know the range of all different types of media from one end to the other so I know the technical limitations better than most and can push the boundaries further than other designers because of this. This is what elevates my creative and is one way that sets me apart . I approach strategy from the creative perspective first then marketing. Most strategists do it in reverse.
I’m Certified by Google Ads for HTML5 Display banner Ad Production, I can create very detailed HTML5 animations which as I’ve mentioned is rare at this junction in time. While not a certification, I have also been on the judging panel of the Canadian Online Publishing Awards for the past 4 years for the categories of Best in Social, Best in Digital, Best in Video and Best in News Broadcast.
Tell me something that not on your resume.
Being in nature as regularly as possible is extremely important to me, whether it be 20 minutes in a park, taking a hike in a forest, relaxing lakeside on a patio, at the harbour, or chilling on the beach. Even in the cooler months, I’ve been known to get outdoors.
The esprocreative studio was created in response to a shift in demand from advertisers, brands, publishers, cross-content creators and small business owners all utilizing more in-house marketing strategies, however still requiring an occasional freelance partner to extend their in-house capabilities. Offering end-to-end creative production as well as custom stock photography & footage capture.
With esprocreative, you are working directly with a creative expert, hands-on in the field, day to day. This saves not only time but also a great deal of money as there are little to no overhead costs. In my studio, I create entirely custom creative from one end to the other using sophisticated industry software and all of our work is 100% original. This is primarily one of my greatest differentiators, as I don’t use predictable and overused templates in my creative. Because you’re working with a media expert, I can create and/or capture the visuals required for every project. At this moment in time templated video simply can’t compete with the engagement of entirely custom animation, which is what I focus and specialize in for multiple media types. Custom creative also allows for greater complexity with nearly no limitation to ones imagination.
If there’s something else you’d like to know, or would like to contact me for an inquiry, booking or rates. Please reach out and email me at email@example.com.
Thanks again for visiting.
Eric Scott – Digital Creative Director/Media Producer