Canada’s Smartest Person

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The Challenge

To adapt existing traditional print key art to perform best in a digital ecosystem.  Adapting for different types of social media, display banner and web content offerings.   

CSP Mockup
Canada’s Smartest Person -Assorted graphic assets
Canada’s Smartest Person – Season Premiere Campaign
Canada’s Smartest Person – Holiday Finale Campaign

Contribution: Digital art direction, HTML5 banner ad design & development, social media, display, website and CBC Gem app graphics.

Brand(s) featured: CBC, Canada’s Smartest Person