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The Challenge

To increase newsletter subscriptions using Facebook Leads Ads.  Design segmented creative that can be targeted to different audiences depending on age, sex, lifestyle and career while maintaining a CBC look and feel, that’s also fun, summery and highly engaging. The key to this campaigns successful art direction was to create native content, that both blended into the Facebook feed, while also standing out.  Utilizing simple, subtle, repetitive, looping animation to garner the most attention without feeling intrusive.

CBC Subscribe Page

Animated Facebook lead ads – 5 Demographics

HTML5 Display Banner Ads

Contribution: Art Direction, Illustration, Digital Art direction, Video Animation, Social Leads Ads, HTML5 banner ad design & development.

Brand(s) featured: CBC Newsletter