To increase awareness of an existing brand activation. To update previous campaign slogan with revised co-branded creative and provide a clean simple look that appealed to a family demographic. By utilizing key aspects of the key art with a high contrast colour in the animation and youthful bold typography for the copy, this multifaceted digital campaign really stand out. It was an extremely effective design and the digital campaign assets exceeded the creative briefs desired results.
CBC Holiday OTT App
CBC Holiday Favorites
CBC Holiday Guide
CBC Holiday Guide Digital Display Banner Ads
Contribution: Art Direction, Illustration, Digital Art direction, Broadcast Video Animation, Web page graphics, HTML5 banner ad design & development, Printed Poster & Bookmarks.
Brand(s) featured: CBC Holiday Guide, Walmart, Sunwing, Spinbrush.