Listerine Total Care Zero

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Listerine

The Challenge

To create a concept that could feature 8 claims in a compact and concise manner while maintaining emphasis on “zero alcohol”. Utilizing existing assets, this was achieved by producing an interactive unit that allowed the user to explore the 8 benefits on rollover while the primary messaging was pushed through the animation.

Listerine Total Care Zero Interactive Display Banner Ads

Contribution: Digital art direction, Copywriting, HTML5 banner ad design & development.

Brand(s) featured: Listerine, Johnson & Johnson