To design new creative direction for Radio One 99.1 that will incorporate fresh messaging to maintain commuters listeners for The Current and Metro Morning properties for CBC. Utilizing a vibrant vintage color scheme, bold typography and direct messaging, myself and team were able to execute a campaign that surpassed client expectations and meet digital/broadcast metrics.
Radio One 99.1 – 30 second on-air spot
HTML5 Display Banner Ads for Radio One
Contribution: Digital art direction, HTML5 banner ad design & development.
Brand(s) featured: CBC Radio One