To increase awareness of an existing competition and contest. To completely overhaul previous branding and provide a clean simple look that merged TD and Fan-Choice branding in a way that would be more appealing to kids and young adults with children. The key to this art direction was to pull colour inspiration from TD’s current branding and expanding upon it with fun, light tones in the same family. By utilizing a high contrast colour in the animation and youthful bold typography for the copy I was to make this multifaceted digital campaign really stand out. While I can agree that it does have a juvenile & tacky feel, it was an extremely effective co-branded design and the campaign exceeded the creative briefs desired results.
Contribution: Art Direction, Illustration, Digital Art direction, Broadcast Video Animation, Web page graphics, HTML5 banner ad design & development, Printed Poster & Bookmarks.
Brand(s) featured: Toronto Dominion, CBC Books